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When Tomima Edmark founded HerRoom in 1998, it had been to meet a real challenge in the online shopping world. We can buy so many products online, why not lingerie? Department stores and specialty boutiques do not carry a wide selection of brands and styles in all sizes and colors, which makes it difficult for many women to find what they needed. And nevertheless, it seemed hopeless to purchase clothes like bras, swimwear and shapewear without trying them first. To answer this challenge, HerRoom was developed and created with characteristics designed to create online lingerie shopping as simple and enjoyable as possible. Check out some of our distinctive features.
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